Taiwanese Electronic Manufacturing Company Set to Invest Rs 500 Million in India

Thursday, August 22, 2013: With the current happenings in the Indian electronics industry and a boost from the government side, international electronics manufacturers are showing interest for investing in the country. Taiwan-based power backup provider, CyberPower Systems Inc has revealed its plans to invest Rs 500 million in the country. The company aims to sell its products including high-end UPS, USB car chargers and solar chargers.

Accordind to an IANS report, Michael Ho, president, CyberPower, said, “We plan to invest Rs 500 million over time to strengthen and expand our presence in the Indian market, which has huge potential for our products, including UPS (uninterruptible power supply), USB (universal serial bus) devices and solar charges for small, medium and larger enterprises and industrial firms.”

The company, which has its presence in 51 countries, will open four offices in India and will have two warehouses at Kolkata and Mumbai. Ingram Micro will be its channel partner in the country.

Country head Arun Ghosh said the company is different from the other players in the segment as they are focused on just power products. It has a huge R&D team constantly innovating in the space.

“We are looking at a 30 per cent share in the UPS and 40 per cent share in the mobile accessories space. We are targeting a Rs 1 Billion turnover this year,” he added.

The company plans to open 10 offices in Tier II cities next year.

Apart from supplying the high-end UPS systems in the country, the Mumbai-based Indian subsidiary of CyberPower Systems Inc will also provide other power protection products. Explaining the range of products that the company offers, Gilbert Chen, sales directore, CyberPower Systems, said, “Our energy-saving backup products will reduce energy costs significantly and protect valuable assets of our customers as we believe that engineering excellence drives energy efficiency.”

The company has plans to showcase its products including power backup, enterprise power solution, mobile power, remote power management and its software as a part of its marketing and promotion strategy in the country. The company will highlight its range of emergency power supply systems, programmable maximum power point tracking (MPPT) solar chargers and solar inverters, battery bank for mobile, camera, i-pads and other portable devices and accessories for the consumers in India.

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